Thank you for sharing your thoughts.

I fully support the idea that every — each and every — innovation starts small.

All products and services we have today are based on hundreds of assumptions. And questioning each of them gives an innovation opportunity. We have assumptions about stakeholders, distribution partners, customers, consumers, for what a product is useful and used, and so on. And we can question all of them. We can observe HOW consumers are using our product in their daily life. We can watch out for consumer-driven innovation; for example, the mountain bike was invented by consumers and not the industry.

You have not to wait for the big idea, because there was and is never a big idea.

Look at the invention of the light bulb. It was not Edison alone. Many people and many small innovations contributed to this process. The same was with the iPhone. Yes, Apple’s R&D department brought finally all the small inventions together and created the iPhone. But it was a long process of many small steps with contributions from others.

Also, Facebook started small. When it was launched at Harvard, it only had three functions:

1. sign up
2. connect with friends
3. seeing the connections of your friends

That was all.

But it solved a fundamental problem for the students at Harvard: it helped to connect the students and who are their classmates.